Microsoft to Launch AI Content Marketplace for Publishers
Microsoft is preparing to launch a marketplace where AI companies can compensate publishers for content used in generative AI products. The pilot program will begin with Microsoft's Copilot chatbot, which will pay select publishers when their material appears in AI-generated responses. If successful, the initiative may expand to other AI tools.
The move follows individual licensing deals between tech firms like Microsoft, OpenAI, and publishers. This marketplace offers a standardized monetization model for content creators while providing AI developers legal access to training data—addressing recent legal challenges including the New York Times' lawsuit against Microsoft and OpenAI.